If you are fascinated by football and
interested in discovering more about business and management then this
engaging and stimulating course which provides the opportunity to share
and comment on your learning with others is for you.
During this interactive course you
investigate three main themes. First is the nature of the football
business. You\'ll look at clubs, particularly those beyond the Premier
League, exploring how their business model might differ from other
industries. You draw on academic perspectives and interviews with those
working in football at both a traditional club, premier club, to
consider different income streams and clubs\' internal and external
The second theme focuses on employees\'
motivation at work and the dynamics of working in a team. Interviews
with professional footballers and club employees are used to illustrate
some of the complexities that the research reveals. You will consider
how to nurture an effective motivational and team climate.
The final theme is globalisation and power
relationships in football and in business. You will examine the
commercial and global expansion of the game and how different dimensions
of power are used in football and other businesses.
Course Learning Outcomes
After completing this course, you will be able to:
begin to understand the business of football and the internal and external business environment of football clubs
identify factors most likely to motivate
people to succeed in their work in different parts of the football
business including leaders and managers influence on the working
describe what makes teams more likely to succeed and how individuals can develop into more effective teams
reflect on the meaning of globalisation and how this relates to the business of football
identify how dimensions of power relate to football.
Record of achievement
By enrolling on this course, you can
track your progress and gain a Certificate of Participation for
completing the whole course.
A business like no other
The economics of football
Alternative football business approaches
Analysing the external environment
Using PESTEL to analyse a football business
What makes up the business of football?
Stakeholders in the business of football
Stakeholders, power and interest
Mapping stakeholders’ power and interest
Stakeholders’ passion and business
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