Pursuing sustainable, profitable growth is
one of the most vexing challenges your organization faces. You know
that many fast-growing companies have stumbled. Some have trouble
scaling their organizational and business models. Others struggle to
escape saturated, mature markets. Still others find their cultures
cannot evolve to deal with greater scale and complexity.
This business growth strategy program
focuses on how leaders of mid-size and large organizations can build and
run companies capable of sustaining profitable growth. It focuses on
three key questions leaders need to ask and answer to drive profitable
growth: what is your company\'s strategic imperative for growth? How will
you achieve growth? How can you maintain organizational health through
the stages of business growth?
What you can expect
As the leader of a dynamic enterprise, you
have to answer tough questions about your business\'s growth strategy.
Can we tap more demand? Can we build our capacity? Can we maintain
profits? Can our culture survive the growth cycle? Driving profitable
growth explores these questions in detail, drawing on illustrative case
studies from egon zehnder, valve software, ibm, jetblue, and virgin
group, among others. You will gain insight into the nature of growth as a
process, as well as the key factors and tradeoffs that may affect your
company\'s success. The program will prepare you to assess:
Why and when growth becomes a reasonable strategic goal
Can you identify a clear market opportunity?
Will growth strengthen your competitive position?
What are the operative external factors?
How solid are the financials?
Which approach to growth makes the most sense
Should you pursue rapid spurts, or slow and deliberate growth?
Does it make sense to scale up or scope out?
Should you expand into adjacent markets?
Should you acquire an existing entity?
How the enterprise culture will be affected
What kind of talent does growth require?
How will growth affect your brand?
Can your enterprise culture evolve?
How can you keep your people engaged as you grow?
How to manage the growth process
How much growth is optimal?
What if revenues get ahead of profits?
How can you hold on to the reins and course correct as needed?
Your course of study
The program is organized into three
modules, each focusing on a key leadership challenge presented by
growth. Participants will be asked to come prepared to present a
specific challenge their enterprise faces so that scenario processing
can be integrated throughout the three modules. Curriculum topics
Crafting a successful growth strategy
Assessing the potential opportunities and the risks, in your current markets
Understanding the potential impediments to growth within your organization
Evaluating the opportunities in adjacent markets
Understanding the financial requirements and putting them in place
Understanding the levers of growth
Scaling your current business
Assessing the value of growth by acquisition
Maintaining the delicate revenue-profit balance
Managing the cultural impact of growth
Preparing your corporate culture for growth
Managing the impact on your brand
Identifying what parts of the enterprise will undergo the greatest change
Developing an approach to recruiting and maintaining the talent you need
Growing your leadership as the enterprise grows
Ensuring your technology infrastructure stays ahead of the curve
Identifying and managing potential bottlenecks
Continuously monitoring cultural impact
Maintaining robust internal communication
Who is right for the program
Driving profitable growth is designed for
senior-level executives and experienced leaders who are responsible for
driving growth within their enterprises. Participants hail from a
variety of organizations - both young and established companies that are
medium or large in size - and may come to the program to develop
solutions to scaling challenges, fulfill their company\'s growth
potential, or discover new avenues for growth.
The program is open to senior executives
from a variety of functional backgrounds, including research and
development, operations, human resources, finance, and marketing. These
leaders, tasked with managing the growth challenge, may include:
Chief business development officers
Chief financial officers
Chief executive officers
Heads of research and development
Managers of mergers and acquisitions
Because a diverse participant mix is an
important part of every cpspd executive education program, we look for
candidates who reflect a broad range of industries, functions,
countries, and backgrounds to enrich the learning experience.
NOTE : Fees, payments, and cancellations.
No payment is necessary until you have
been accepted into cpspd executive education program. After admission
notification, we will send you an invoice via email; payment is due
within 30 days of the invoice date. If admission is within 30 days prior
to the start of the program, payment is due upon receipt of the
invoice. Payment is required prior to the program start date. We accept
payment by company cheque, bank wire transfer, or credit card (visa,
mastercard). Details are included on the program invoice.
If you need to cancel or defer
participation, you must submit your request in writing more than 30 days
before the start of the program to receive a full refund. Due to
program demand and the volume of preprogram preparation, cancellations
or deferrals received 14 to 30 days prior to the start of the program
are subject to a fee of one-half of the program fee. Requests received
within 14 days are subject to full payment.
Although there are no formal educational
requirements, admission is a selective process based on professional
achievement and organizational responsibility. We look for professionals
who have demonstrated business talent and leadership potential.
Cpspd executive education programs enrich
both participants and their organizations, and require full commitment
from each party.
We deliberately design our programs to
encourage individual growth and to foster productive interaction among
participants. For that reason, proficiency in written and spoken english
Cpspd must receive your application and
any other required documents in order to prepare the application for
review by the admissions committee.
The programme will be delivered using the following methodologies:
lectures, discussions, syndicate work, videos, case studies and
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