All too often, organizations find
themselves stuck in a strategy that\'s become stale or obsolete - and
they don\'t know how to break free from this fixedness. Enter design
thinking. What began as a method for sparking product innovation is now a
powerful tool for rethinking and revitalizing strategy. By placing
customers\' needs at the center of a product, service, process, and
business model, design thinking can help leaders reframe key strategic
challenges facing their organizations and fundamentally change how they
think about strategy.
Emphasizing right-brained creativity and
left-brained analytics, this approach enables leaders to envision their
strategy in a new light, find novel opportunities for innovation, and
What You Can Expect
Offering a blend of case studies, group
discussions, and hands-on exercises, this design-thinking course
balances group-based exercises with project-based work so you can
develop a broad understanding of design thinking, gain experience with
its application, and leverage the knowledge of those leading and
participating in the program.
you keep in mind a strategic project for
your organization, you will have the opportunity to seek input from
CPSPD faculty and program participants concerning your presumed business
challenge. This process often helps clarify the root cause of a
strategic issue and consequently leads to a more effective solution.
Three to four months after the program ends, you will participate in a
virtual follow on to discuss the implementation of your strategic
project with faculty and executives from the program.
You will emerge from this experience with the ability to:
Create design-thinking practices core to your strategic approach
Consider the needs of end users in every strategic decision
Move quickly to develop innovative solutions
Tolerate risk and failure in order to boost creative thinking
Your Course of Study
Reimagining Strategy helps senior
executives view strategy through a new lens and employ design thinking
to innovate and elevate strategic thinking. It\'s designed to equip
senior leaders with a sophisticated knowledge of design thinking and
help them \"unstick\" a strategy that\'s become stagnant.
The format and content of the program\'s curriculum will help you to:
Understand creative thinking and use design principles to improve your company\'s competitive advantage
Build empathy with end users by observing their behaviour and drawing conclusions based on qualitative information
Apply design thinking to business model innovation and ensure that business decisions are driven by the user
Practice systematic inventive thinking (SIT) to overcome functional and relational immobility
Create models and deploy rapid prototyping to explore complex problems
Approach failure as a gateway to learning
Foster a culture of creative critique and openness to change
Post-Program: Virtual Follow On
You may choose to participate in a virtual
gathering with faculty members and program participants approximately
three to four months after the conclusion of the program. During this
gathering, you and your peers will have the opportunity to discuss the
status of your strategic projects, as well as consider any
implementation challenges you\'ve encountered, and reflect on the
processes you\'ve utilized.
Who Is Right for the Program
This design thinking program is designed
for leaders in top management roles. Representative titles include but
are not limited to:
Chief executive officer
Chief operating officer
Chief financial officer
Head of a business unit, division, function, or region
Reimagining Strategy is well suited for
individual leaders as well as executive teams. Each team should consist
of a C-level executive in addition to other senior executives from the
Because a diverse participant mix is an
important part of every CPSPD Executive Education program, we look for
candidates who reflect a broad range of industries, functions,
countries, and backgrounds to enrich the learning experience.
No payment is necessary until you have
been accepted into CPSPD Executive Education program. After admission
notification, we will send you an invoice via email; payment is due
within 30 days of the invoice date. If admission is within 30 days prior
to the start of the program, payment is due upon receipt of the
invoice. Payment is required prior to the program start date. We accept
payment by company cheque, bank wire transfer, or credit card (Visa,
MasterCard). Details are included on the program invoice.
If you need to cancel or defer
participation, you must submit your request in writing more than 30 days
before the start of the program to receive a full refund. Due to
program demand and the volume of preprogram preparation, cancellations
or deferrals received 14 to 30 days prior to the start of the program
are subject to a fee of one-half of the program fee. Requests received
within 14 days are subject to full payment.
Although there are no formal educational
requirements, admission is a selective process based on professional
achievement and organizational responsibility. We look for professionals
who have demonstrated business talent and leadership potential.
CPSPD Executive Education programs enrich
both participants and their organizations, and require full commitment
from each party.
We deliberately design our programs to
encourage individual growth and to foster productive interaction among
participants. For that reason, proficiency in written and spoken English
CPSPD must receive your application and
any other required documents in order to prepare the application for
review by the Admissions Committee.
To apply, you may use our online form or download an application.
The programme will be delivered using the following methodologies:
Lectures, discussions, syndicate work, Videos, case studies and
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