Communication is how people
are linked together in an organization to achieve a common purpose.
Communication activates the organization by providing the link between plans
and actions. You may have a great set of plans and a fine staff, but until
something begins to happen, you will have accomplished nothing. Neither
motivation nor leadership can bring about action without communication.
Communication starts and keeps the whole plan in motion.
The communication process can
be referred to as the nervous system of business- An apt metaphor.
In today’s digital age, it’s
easy to forget how to appropriately communicate. Baby Boomers are using full
prose and meetings (lots of meetings), while the Millennials are
using acronyms and 140-character soundbites. Technology is making all of us
more efficient, but it’s also making us lazy when it comes to communication.
When it comes to successful
business relationships, everyone knows communication is key. Even so, most
organizations are sorely missing the right kind. Honest communication is
crucial to building strong, healthy relationships in business—but it’s also
The evidence is striking: 80%
of all work problems can be traced to a lack of open, honest communication.
When employees, colleagues, and executives don’t say what’s on their minds, the
entire company suffers. How can managers help their teams succeed if employees
never share their top challenges? How can CEOs lead effectively if no one gives
them honest feedback?
Simply put, they can’t.
It’s easy to understand the
concept of “getting the unsaid, said.” But it’s much more difficult to
implement this idea in day-to-day business life. That’s where the 3 levels of
honest communication—reactive, proactive, and foreshadowing—can help
Communication is important for
productive and profitable customer relationship management.
CRM is a business philosophy
based on individual customers and customised products and services supported by
open lines of communication and feedback from the participating firms that
mutually benefit both buying and selling organisations.
·Importance of communication
·Forms/channels of communication
·Purpose of communication
·Medium of communication
·Communication barriers-report writing
·How to improve effective communication
·Advantages of effective communication to the
·Why communication fails
·Effective communication and report writing
·Enhance trust, communicate honestly, and
establish a positive climate
·Creating a Climate of Trust in the Digital Age
·Recognizing the limitations of digital
·Creating a higher level of openness to counter
·Re-establishing human-to-human connectivity
·Prioritizing relationship building and
·Restoring trust in a low-trust climate
·Communicating clearly with specific intent
·Breaking through technology filters
·Countering the damaging effects of technology
·Understand the importance of CRM;
·Explain the determinants of CRM and the key
stages in its development;
·Discuss the main functions and various models
·Explain the role of salespeople as relationship
·Discuss the management of customer
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